Testimonials

"Beth is a consummate professional. You can depend on her to get up to speed quickly on new products, execute studies flawlessly, and deliver actionable insights to move your products forward." 

"I couldn't recommend Beth highly enough as a research partner. Beth consulted with stakeholders across the Twitter org to understand their perspectives around various end-user pain points and what stakeholders wished they knew about agent tools.  

She then designed and fielded an in-depth survey with input from Legal, Policy, Product, Engineering, Design, Twitter Services, Global Wellness, and more, and analyzed/synthesized the results into an impactful, compelling, easy to read deck that many teams throughout Twitter continue to revisit today – more than a year later – when making strategic decisions or prioritizing work around agent tools. 

Her impactful work makes the value of research crystal clear, and any org would benefit from working with or hiring her." 

"Beth Leber conducted 30+ research studies for Wells Fargo's consumer banking digital division, ranging from generative to evaluative studies. She is a top-notch researcher who combines a talent for visual communication with incisive analysis and clear, actionable recommendations. Beth's cool, calm demeanor, intelligence, and consultative approach make her a joy to work with. If you are looking for a seasoned researcher who will help drive human-centered business and design decisions, look no further than Beth." 

"Working with Eureka! Insights was a pleasure. Beth was incredibly accommodating to our tight schedule and technical difficulties, and her final report was both detailed and actionable. She really made a difference on our product; I'd work with her again without hesitation."

"I worked with Beth on the Wells Fargo Control Tower project, a longterm contract with AWASU Design. She brings a wealth of research experience to the table as well as a masterful ability to moderate testing sessions with calm, grace, and professionalism. She is truly a pleasure to work with and would be a "great hire" to any organization."

"Beth was hired to help drive our foundational and iterative research for some of our multi million dollar initiatives. She was able to come in and hit the ground running with Branch Observation Interviews, Call Center Listening Sessions and Dashboard Co-Creation sessions where she provided massive immediate impact. Beth was also extremely instrumental in helping our business partners understand the UX research process, value and how they can get involved to participate and collaborate in moving our efforts forward. On top of her amazing research abilities and business partnerships, I found Beth to be an absolute pleasure to work with as she was open minded, flexible and empathetic to our customers (internal and external). I would jump at the chance to work with Beth anytime in the future!"

"Beth worked with one of my teams at Autodesk to conduct research on a critical and complex project. I don’t think anyone else could have done as good a job and I would happily work with Beth again. Her ability to ramp up was particularly impressive... She showed a keen understanding of how and when to involve stakeholders in order to maximize impact. The research insights guided the team’s decision making and enabled them to craft a better experience for our users. The learnings were even referenced (by multiple teams!) for months after completion."

"I have hired Beth to lead numerous user research and testing programs for multiple clients. Some notable projects:

• Beth led the research portion of a Digital Strategy Program for Best Buy that included 100's of in-store observations and interviews, as well as in-home and lab-based evaluation of sketches and prototypes.

• Logitech in-home ethnographies with families that helped inform a mobile strategy and design direction for a tablet based application.

Beth is adept, strategic, professional and a pleasure to work with. She is able to dive in quickly and immediately understand what we are trying to achieve and how to frame up a new research program. Her ethnography / testing work, clear findings, presentations and design insights are stellar. I highly recommend her, she's literally the best I have ever worked with."

"Beth, I know it’s been over a year, but I wanted to follow up with you on the results that came out of your study of our site. The usability redesign has lifted traffic to our Special Offers page (a primary focus for us) by over 600%. We’ve also increased time on site and pages viewed, two key metrics for us. And – in even better news – the redesign has just won us a Gold HSMAI Adrian Award, which is one of the highest honors in our industry! I wanted to thank you for all your hard work on that study. As the above shows, we’ve had great positive results from your work!” 

"Beth is my go-to when I have a user research project to get done. I always know that I will get a professionally-designed and executed research project. Beth takes the time to understand our business and customer(s) while remaining an unbiased third party, unattached to a specific result coming out of her research. This makes for a powerful combination that leads to her delivering trustworthy recommendations and actionable insights."

"It was a pleasure to have Beth available to lead user research efforts on a project - she would bring depth and scope and rigor to our process of understanding our users. She was also great at participating in the design process and helping us synthesize the insights we needed for our work."

"Beth is terrific! She has led the movement to make customer ethnography a key part of our company culture--enabling us to deliver better products. A tremendous asset to our organization, I think you'd be hard pressed to find a more capable User Experience Researcher."